As small business owners are finding ways to market their business online and through social media, a lot of them are still struggling with basic budgeting. The key to growing the sales pipeline is an effective powerful marketing for healthy growth. But most small business owners are lost as to how effective their marketing spend is. A lot of owners are confused about how much to contribute to the budget, where to spend the money, and what the ROI is on their marketing efforts.
A custom printing company, Coastal Creative Reprographics created this infographic on the current state of small business budgets and where they should be. Surprisingly, just $5,000 could save or substantially help a lot of companies. With a recovering economy, small businesses have to be as clever and careful as ever when creating their marketing plan for the New Year.